EXM clothing, the entrepreneurial adventure of two cousins

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Victor Gende and Max Jolliet (from left to right) launched their brand. © DR

Victor Gende and Max Jolliet (from left to right) launched their brand. © DR

Published on 22.11.2021

Estimated reading time: 2 minutes

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Clothing » Gruériens Max Jolliet and Victor Gende created a brand of tee-shirts in parallel with their studies.

The entrepreneurial adventure began with the organization of parties in a club in Bulle. Cousins ​​Max Jolliet and Victor Gende call their event Elexium. A few months later, their desire to develop a brand with “a visual identity” became urgent and the two Gruériens embarked on a collection of T-shirts reminiscent of the evenings spent at the Melocoton club, under the name of EXM clothing. “The contraction of Elexium”, explains Victor Gende.

During the semi-confinement of 2020, the two students repeated the experience on a collection in collaboration with their grandma Jesusa. “We thought it was nice to make him &eacut

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