This year 2021 was placed under the sign of sport for the FTX exchange platform. This time around, Sam Bankman-Fried has signed a multi-year deal with Monumental Sports & Entertainment, as well as his four sports franchises in Washington, including the Wizards (NBA) and Capitals (NHL).
FTX hits the jackpot in Washington
The information was confirmed by both Monumental Sports & Entertainment (MSE) and by FTX.US, the American branch of FTX. The two entities have signed a multi-year agreement making the exchange of cryptocurrencies “the official partner of MSE and its various properties”.
Based in Washington, MSE is one of the largest sports organizations in the United States. She holds four professional franchisesincluding the Capitals in the NHL and the Wizards in the NBA, three esports teams, two renowned sports and show venues and a sports news channel.
Today MSE and @FTX_Official announced a groundbreaking new partnership making FTX US the official cryptocurrency exchange and NFT partner for MSE and its properties
More info here: https://t.co/G08XIFDX6q pic.twitter.com/VZ4Sb3xrhb
— Monumental Sports & Entertainment (@MSE) December 20, 2021
This agreement will allow spectators at both MSE arenas to discover the FTX US brand. In particular, it is expected that she will appear during the match via television spots, on billboards in stadiums or even on social networks. She will also be displayed in the halls and the hallways of Washington’s two arenas.
“Monumental Sports & Entertainment is thrilled to work with FTX to bring the premier cryptocurrency exchange to the nation’s most loyal and sophisticated fans,” said Jim Van Stone, Chief Commercial Officer of MSE.
Inasmuch as “Official NFT Partner” from MSE, the FTX US NFT platform will have exclusive rights to future NFT airdrops Monumental Sports teams.
👉 To discover – The Golden State Warriors (NBA) sign a partnership with FTX.US
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FTX continues to invest in sports
We’ve seen a clear trend this year for companies in the cryptocurrency industry to dabble in the world of sports. The FTX exchange has moreover paved the wayincluding through a 19-year partnership with the Miami Heat, including renaming the stadium in FTX Arena.
Earlier this month, it’s another NBA franchise, the Golden State Warriors, which partnered with Sam Bankman-Fried’s company. An agreement which also provided for the display of the FTX brand on players’ shirts and in all merchandise, including the NBA 2K basketball game.
Since the beginning of the year, FTX has thus invested hundreds of millions of dollars to promote your brand to as many people as possible. A strategy also shared by competing platforms, namely Crypto.com and Coinbase. While the first sees its logo displayed at each Formula 1 Grand Prix, the other is a sponsor of the NBA, the American basketball league.
👉 Find Out – FTX Raises $420.69M From 69 Investors – Company Valuation Climbs to $25B
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