The BBAs (bachelors in business administration), a bac+4 training with an international focus

For students who wish to pursue an international education, the BBAs (bachelors in business administration) offer a complete four-year course in the world of commerce and management. Provided in major business schools, these courses are formatted on an international model that is very popular in Anglo-Saxon countries in particular.

It’s not easy to choose where to turn when the traditional period of post-baccalaureate wishes arrives. And it’s all the harder when the desire to see other cultures is pressing. If you opt for a BBA (Bachelor in business administration), you will be able to benefit from training in an internationally oriented business school with courses entirely in English and stays or internships abroad.

The BBA, a bac+4 level training

The BBAs are four-year courses, delivering a bac+4 level diploma, most of the time benefiting from a visa or a license degree. Still unknown in France and in a good part of Europe, these formations are very common elsewhere, in the United Kingdom for example. In France, several business schools – ESSEC, SKEMA, emlyon, Neoma, Kedge, etc. – have chosen to develop them to offer courses that comply with international standards.

EM Normandie has also chosen to launch a new BBA at the start of the 2022 academic year on its Paris campus. For the school, this program responds in particular to the needs of students to go abroad very quickly. “It is not always easy to tell yourself that you are going to go abroad directly after the baccalaureate, with a BBA the choice is undoubtedly more obvious.“, confirms Pascal Krupka, its program director. For 10,000 euros per year (the average price for a BBA), students will be led to study management, finance, marketing or to develop their critical thinking.

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Internships and studies abroad punctuate BBA training

This EM Normandie BBA will first be given for two years in Paris, then students will be able to go to other universities, to Oxford (United Kingdom) in the third year – where the school has a campus – but also in Dubai (United Arab Emirates) during the first semester of the fourth year. “It is a professional training : when they have finished, the students are ready to enter the job market, in France or elsewhere”, adds Pascal Krupka.

The selection to enter this BBA will be done on file, with an interview in English. An unusual choice, since many business schools have chosen to come together in the common SESAME competition, before receiving eligible candidates for individual interviews. This is particularly the case of South Champagne BS (SCBS), in Troyes, where Wassim studies. A choice he does not regret today.

We will study all the axes of a company, explains the one who is in the third year of the BBA. If you are later the director of a company, you will be able to follow all the work of your collaborators more easily.” At SCBS, these are students who choose where to do their internship and training abroad. In the second half, Wassim, for example, chose to fly to South Korea.

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The BBA, a course entirely in English

In her fourth year of the global BBA at Neoma BS, in Rouen, Marie is returning from a year in Lithuania. A period that she loved, just like the one taking place in France. “We do a lot of theory, but above all a lot of practice, it teaches us to be independent when we go abroad.”

The entire BBA course is taught in English, in order to immerse students directly in an international climate. Otherwise, after a common core to understand all aspects of the company, these courses offer many specializations always in a logic of professionalization.

For his part, Lanzo is finishing his first year at the BBA of Kedge Marseille. He chose this training after being seduced by the “international experience” offered. If he does not yet know which field to turn to when he leaves school, he is aware that there are many choices: entrepreneurship, events, finance, marketing… All that remains is to choose, thanks to a suitcase full of experience!

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The BBA, an atypical but recognized bachelor’s degree

The BBA is an atypical training in the French and European landscape sinceIt provides a bac+4 level diploma, between the license level (bac +3) and the master level (bac +5). In terms of academic recognition, many BBAs have a license visa from the Ministry of Higher Education and have been eligible for a license degree since 2021.

This recognition is one of the guarantees of quality, knowing that many BBAs are also registered in the RNCP (National Directory of Professional Certification), a recognition from the Ministry of Labor which certifies the skills, abilities and knowledge of the training necessary for the exercise of a trade or an activity in a professional field.

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